top of page

Pour yourself a good coffee and enjoy our blog.


That Name’s on Fire! How a Restaurant Name Balances Grand Ambition and Branding Strategy
Choosing the name for a restaurant, café, or bakery is never trivial . It's simultaneously the cornerstone of a hospitality project and,...
Jun 4, 2025


SMEs serving foodservice: responsiveness and listening at the heart of collaborative innovation
Foodservice is evolving rapidly : between digitalization, demands for local sourcing, new nutritional expectations, and a constantly...
May 6, 2025


Consumers want it all !
For those who’d rather eat out than read… Here are the 10 key takeaways: The 2.0 customer is a spoiled child. The modern consumer wants...
Apr 23, 2025


The crazy story of Gen Z...at the restaurant
Z as in Zigzag: The Generation That Makes Restaurateurs Lose Their Way We’ve just returned from the Snack Show, the major Parisian event...
Apr 10, 2025


Food Compensation: When Consumers Play Yo-Yo with Their Plates
You know that moment when you say to yourself, "After this mega triple cheeseburger, I’m only eating salad for three days" ? Welcome to...
Feb 20, 2025


Satiety : the missing link in value-for-money catering
Value for money has never been under more scrutiny than it is today.Since late 2023, the economic crisis and inflation have pushed...
Feb 6, 2025


Sharing in the restaurant business: A groundswell
Sharing in restaurants isn’t just a trend, it’s a true weapon of mass conviviality ! As ancient as the fight over the last French fry,...
Jan 30, 2025


Traditions are fading away
Since fewer and fewer of us read, here’s a summary for those who don’t have the strength to go through the whole thing : Traditional...
Jan 16, 2025


Insights Explained to My Executive Committee who Still Prefer Gut Feeling
Let’s start with the basics : an insight is much more than just a market stat or an isolated number. It’s a deep understanding, a sharp...
Jan 7, 2025
bottom of page
